idea assault
Conversations from the frontline of marcom
imageseven brings you interviews with marketing communications professional direct from the front lines of marcom. We attack a topic of interest head on, gather the intelligence and then analyse it. This is a few minutes designed to capture new ground for your business.
Professional Services Marketing - Mike Schultz
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In the old days, professional service firms could survive without much marketing effort. You could get by on repeat business and referrals. Those days are gone ... [Duration 15:38]
Rainmaking Conversations - Mike Schultz
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Mike Schultz is the author of the bestselling book Rainmaking Conversations. Nearly all B2B marketing is intended to make a sale ... sales are made by people ... people have conversations. [Duration 13 minutes]
Neuromarketing II - Patrick Renvoise
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Patrick Renvoisé joins us again to explain the science of Neuromarketing, a new model of understanding buying behaviour that is particularly applicable to B2B marketing communications. [Duration 11:53]
B2B Future - Craig Rispin
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Craig Rispin is a business futurist. His expertise is in emerging business, people and technology trends - and how companies can profit from them. Craig reveals some of the macro trends impacting B2B marcom over the next decade. [Duration 10:57]
Search Engine Optimisation - Galen De Young
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Galen De Young is Managing Director of ProteusB2B in Michigan U.S.A. As getting found on the web became more difficult for companies, Proteus was the first to establish a specialised B2B search engine optimization firm. [Duration 11:58]
Neuromarketing - Patrick Renvoise
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Patrick Renvoisé had over US$2 Billion in B2B sales to his credit before researching and writing Neuromarketing, a new model of understanding buying behaviour that is particularly applicable to B2B marketing communications. [Duration 12:41]
Understanding B2B Clients - Tony Pfeiffer
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Tony Pfeiffer spends his time making sense of the difficult space where sales and marketing meet. Tony believes the results businesses should be getting are largely influenced by their understanding of their customers. [Duration 8:50]
The Psychology of Influence -
Dr Robert Cialdini
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Social psychologist and author, Dr Robert Cialdini, has spent 30 years researching the science of persuasion. In this podcast he reveals the six most powerful weapons of influence that B2B marketers have at their disposal. [Duration 10:44]
Thought Leadership - Matt Church
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Matt Church is recognised as one of Australia's best public speakers. He is also an author, leadership consultant and a passionate thought leader. In this edition of Conversations from the Frontline of Marcom, Brad Entwistle grills Matt about what it takes to become a thought leader. [Duration 10:30]
