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Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview mistakes. Brad and Scully interview John ‘Jiggles’ Igglesden on dealing with inappropriate content mistakes. This week’s school marketing example: the latest recruiting efforts from the Western Australia Police. The rants and raves segment looks at the different areas of artificial intelligence and the roles they play in marketing.
- Australia ill-equipped to capitalise on innovation economy – AirTree co-founder Daniel Petre
- How Facebook could force brands to pivot to video
- Avoid these seven classic on-camera interview mistakes
- Western Australia Police: What’s your next step?
- Opinion: Beyond the bot
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