142: producing yearbooks

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Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.

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