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Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.
- The voice of influence – why podcast marketing remains an untapped resource
- Audiences are moving but no-one’s talking about it
- Perspective-taking doesn’t help you understand what others want
- Guildford Grammar boarding video
- What would Jerry do?
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