146: drive your audience to share content

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Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing, and three key challenges that school marketers must address. This week’s school marketing example: Tim Schmoyer, CEO of Video Creators, teaches how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

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