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Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, as a guest of the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.
- Global online ad spend exceeds forecasts, faster growth expected towards 2021
- Content marketing can’t just be a top-funnel activity
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