From time to time, our clients require the services of specialists in related fields. We’ve developed a tight network of associates who we work with and trust.

john le cras

director, jlca & associates

John Le Cras has more than 30 years experience as a journalist, news editor and senior marketing and public relations executive. John’s career spans three decades as a senior media executive through to general management roles with responsibility for driving the full suite of disciplines in marketing, market research, brand strategy, media and stakeholder relations, community engagement, internal communications and employee engagement.

career overview

  • Newspaper reporter 1981-1983
  • News Reporter, ABC Television and Radio 1983-1986
  • Reporter, Senior Producer and Director of News and Current Affairs, Channel Seven Perth 1987-2000
  • Consultant to Seven Network Director of News 2001
  • Group Manager Public Affairs and Member Advocacy, HBF Health Funds Group 2001-2005
  • Director, Corporate Communications and Public Relations, Murdoch University 2005-2007
  • General Manager, Marketing and Communications HBF 2007-2011
  • Director, JLCA & Associates 2011 to present


media planning and buying

Carat (WA) Pty Ltd, formerly Mitchell & Partners (WA Pty Ltd), is part of Dentsu Aegis and is the market leader locally, nationally and internationally for media planning and buying. In Western Australia, Aegis is by far the largest media planning and buying organisation with billings in excess of $150 million per annum, and is Western Australia's leading digital media agency, specialising in all aspects of online media including Search, Digital Display and Mobile advertising. This buying power allows us to negotiate the very best media rates on behalf of our clients.

Carat (WA) Pty Ltd has the largest and most experienced media planning and buying team in the state with a staff of over 30 people, 16 of whom have over 12 years’ experience in the advertising and media industries. Every new client is allocated a team consisting of a senior account director, an account manager, an account executive and a digital media specialist.

amanda reid

media planning and buying

Amanda Reid has over 15 years of experience in the advertising industry, in both the domestic and international market. She has held Senior roles in some of Perth’s largest agencies, and advised the markets most reputable brands. Having worked across the spectrum from media specialist agencies to full service agencies, she has an enviable breadth of experience. Amanda has a Commerce degree (Double Major in Marketing and Public Relations), which provides her with well-rounded theoretical background to complement her practical experience.

Amanda has been responsible for developing and implementing a number of local and national, strategic media solutions for various categories, including FMCG, Tourism, Motoring, Building, Entertainment and Media, Finance, Health, Corporate, Telecom and many more.

business services

  • Strategic media development
  • Media analysis
  • Contract negotiations
  • Media planning
  • Media buying
  • Media campaign execution

ian mortley

independent financial services professional

Ian Mortley has been helping people build and realise business wealth for over 25 years. Having established himself as a successful accountant and financial planner, Ian looks to take a more proactive role in helping clients shape and position their business for financial success. As a result he has acquired a wide range of skills and experience ranging from business planning (nobody plans to fail) for start ups, through the business life cycle to succession planning and exit strategies, including public listings.
In recent years, on behalf of Bstar — a dynamic industry planning company that specialises in assisting organisations to reach their potential through growth and succession planning — Ian has trained over 50 accounting practices in how to undertake business valuations and business and succession planning for their clients.

business services

  • Business plan development
  • Business valuations, including provision of formal business valuations
  • Business turnaround
  • Business sale preparation, including Information Memorandums
  • Staff value programs
  • Business succession and management buy-out.

derek gerrard

strategic consulting services

Derek Gerrard has led businesses and provided strategic consulting services across the globe throughout the past 18 years. He managed projects at Barclays Bank and PricewaterhouseCoopers before he he co-founded Greensense in 2008, a sustainability and technology provider, which won a spot in Business Review's Weekly 100 Fast Starters in 2013. Since handing over leadership of Greensense in 2014, Derek has since been pursuing independent strategic consulting.

business services

  • Strategic planning
  • Project management
  • Entrepreneurship
  • Change management
  • Social innovation
  • Capital raising, funding and grants
  • Business case development
  • Workshop facilitation