Brad has spent over 30 years working in almost every communication medium, old and new, to discover the nuance of why they connect with their audiences. Combined with his strategic mindset and a deep understanding of how business works, Brad reveals the strategic marketing communications insights that build a business's value. Brad understands the nuance of B2B and education marketing and why it is different to consumer marketing. Years of listening to clients' frustrations with their marketing efforts led him to develop imageseven's unique approach to its consultancy programs. Brad's 'Insight Applied' approach to business insight and its application has resulted in imageseven receiving honourable mentions in BtoB Magazine's Top Agency List in 2010 and 2011.
Areas of expertise: Consulting, communications strategy, message architecture, board advisory, business development, marketing communications problem identification, public speaking, strategic workshops.