101: Interview with Brendan Schneider – roles of marketers within schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind SchneiderB Media. Brad and Brendan discuss the article A Match Made in Revenue and how it is relevant to […]
100: The effectiveness of newsletters
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In our one hundredth episode special, Brad and Scully discuss the YouTube advertising boycott and the importance of brand image; the effectiveness of newsletters; mobile applications in the post app era; interview an imageseven Account Manager, Tess Palmyre, on […]
99: Interview with Gabrielle Dolan – Stories for Work
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Gabrielle Dolan, a professional storyteller and writer. Gabrielle has recently published a book titled Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. Show notes Brad interviews […]
98: Putting the consumer first
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In addition, they examine the […]
97: Use of tone in copywriting
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss an informative infographic that shows how event marketing can boost your content strategy. They also examine Snapchat and the dangers of over-reliance on social media. In addition, they look at the use of […]
96: Interview with Amanda Reid – the role of a media strategist
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also […]
95: Learn from your content marketing failures
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss an informative infographic that shows how event marketing can boost your content strategy. They also examine Snapchat and the dangers of over-reliance on social media. In addition, they look at the use of […]
94: Interview with Ian Thacker – applying sports strategies to leadership
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent schools and student athlete teams, applying sports […]
93: The flexibility of agile marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the flexibility of agile marketing and what it means for your school. In addition, they examine the role of content in attracting quality staff; and how creativity can work with the modern rules […]
92: Interview with Brian Massey – conversion optimisation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that […]
