029: Creating distinction with Scott McKain

Parents will choose your school based on what makes you different from other schools. Can you articulate what that difference is? Scott McKain, author and globally recognised authority on how organisations create distinction to attract and retain customers, reveals why playing it safe is the riskiest thing you can do. He also discusses his four cornerstones of distinction along with why and how to apply them to your school.

Get in touch at smj@imageseven.com.au.

enewsletter sign up

Get the latest marketing news. It’s free!