037: Storytelling masterclass

Kevin Lynch, Director of Marketing and Communications at Shanghai American School, returns to the SMJ podcast with a storytelling masterclass. He reveals the elements that make a good story, the process for editing and distilling it, and how to select the right media to gain the most effective results. If you missed his first interview, have a listen to podcast 031.

Let us know what is most useful to you at smj@imageseven.com.au

enewsletter sign up

Get the latest marketing news. It’s free!