“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Australian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media landscape and what you can do to manage your digital currency.
![smj podcast social icon](https://www.imageseven.com.au/wp-content/uploads/2020/08/smj-podcast-icon-300x300.png)