061: Communication for change with Dr David Willows

“We serve our School by understanding what it is today and imagining what it might be tomorrow.” So states the communication for change manifesto penned by Dr David Willows and his team at The International School of Brussels. David joins us to talk about the why and how of ‘unlearning advancement’ and what place it has for your school.

Listen to our previous interview, SMJ podcast 056, to hear how David reimagined the School’s advancement team resulting in reduced costs, increased conversion rates and improved parent satisfaction.

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