School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work.
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If you missed part 1 of this episode, watch it here: https://www.imageseven.com.au/school-marketing-journal-podcast/