162: Preparing for a deepfake crisis

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe 

Deepfakes are where Artificial Intelligence is used to create or alter video and audio recordings with remarkable realism. In this episode, Brad and Scully discuss the rise of deepfakes and how, for schools, the advent of deepfake technology brings a host of communication, reputation and safety concerns with a range of opportunities for misuse. We present a multifaceted approach for schools to mitigate the risks associated with deepfakes, including key actions for school Heads to prepare for deepfake challenges.

Get in touch at smj@imageseven.com.au

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