173: Branding is expecting. Marketing is parenting

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In the education sector the various functions of communication often get blurred, especially when it comes to branding and marketing. While related and interdependent, these are entirely different stages of communication that require different approaches. This episode, we discuss an article by Deroy Peraza that we came across, and we approached him to investigate how his article, Branding is expecting. Marketing is parenting applied to school marketing.

Get in touch at smj@imageseven.com.au

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