School Marketing Journal with Brad Entwistle and Chris Post
In this interview episode, Brad is joined by Chris Post, Headmaster of the Boys’ Latin School of Maryland in Baltimore, the United States of America, to examine how strategy can guide decisions and drive action. Chris explains why broad, agreeable plans fail to move a school forward and why sharper choices require rigorous debate and alignment between the Board and leadership team. He shares how a strategy-on-a-page keeps priorities visible, guides decisions about programs, positions and resources, and creates the discipline to ask what should continue, what should change and what needs to stop.
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