School Marketing Journal with Brad Entwistle, Charlie Maughan and Gavin Carroll
Parents keep asking about a decision you have already explained. Could short-form video make the reasoning clearer? Brad speaks with Charlie Maughan and Gavin Carroll from imaginate about using video to address specific communication needs instead of simply producing more content. They discuss how planning video content early can avoid last-minute pressure on stretched teams and provide Heads with an opportunity to speak naturally on camera to communicate their message clearly. Schools can then measure the videos value through parent understanding and fewer repeated questions, rather than view counts alone.
Episode link:
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