Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator; the fact that Google and Facebook now control 20 percent of global media ad spend; how to show culture through your brand; interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound; removing inappropriate advertising from your brand the right way; and how to persuade your boss to fork out for your marketing training.
Show notes
Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and how to display culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s school marketing example: removing inappropriate advertising from your brand the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.
Episode links
- Revenue is not a KPI, but these six measures are
- Google and Facebook now control 20% of all global media ad spend
- How to marry culture and brand in the age of transparency
- Skol: Sex doesn’t sell
- How to persuade your boss to invest in your marketing education and career development
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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