Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of influencer marketing for your school; how event marketing can be a great addition to your content marketing; the difference between marketing content and content marketing; interview Peter Ion, Lead Creative at imageseven, on visual identity and branding; a Heineken advertisement that brings people together the right way, not the Pepsi way; and an ebook by Google titled, “The Zero Moment of Truth.”
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Show notes
Brad and Scully discuss the role of influencer marketing for your school and how event marketing can be a great addition to your content marketing. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s school marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at on old book by Google titled, “The Zero Moment of Truth.”
Episode links
- True influence isn’t about follower counts: Adobe’s Joe Martin and Mark Boothe on marketing smarts [Podcast]
- Infographic: How event marketing can boost your content strategy
- Marketing content or content marketing?
- Heineken advert is the perfect response to Kendall Jenner’s Pepsi commercial
- Winning the zero moment of truth
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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