School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
More promotion may not fix an enrolment shortfall. On imageseven’s 40th anniversary, Scully interviews founder Brad Entwistle about the school-wide decisions and interactions shaping family trust and enrolments. They discuss how a generic enquiry email can undermine a brand promise, why boards should test assumptions against evidence, and which decisions can be trialled rather than delayed. Brad also announces his forthcoming book, 21 Principles of High Performing School Brands, a field guide for Heads.
Get in touch at smj@imageseven.com.au