Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and some of the incredible things it allows us to do. Fresh off recently hosting the HigherEd Marketing AI Summit, Bart shares his knowledge with us on how to leverage AI in school marketing, emerging AI trends and everything Heads need to know to navigate this fast-evolving landscape.
“The greatest delivery system for any idea is a story.” But there is a difference between good stories and effective stories. Good stories will hold people’s attention, but effective stories inspire action.
This episode we are joined by Stuart Meade. Reflecting on his career – which included 21 years as a school Head at Hale School, Perth and Mathew Flinders Anglican College, Sunshine Coast – we discuss how marketing and communications in schools has evolved over the years. He shares priceless advice for school Heads, as well as what he wishes he had known when he started his career.
“The greatest delivery system for any idea is a story.” But there is a difference between good stories and effective stories. Good stories will hold people’s attention, but effective stories inspire action.
At the very essence of every decision you make as a school Head is your school community. As a Head, your ability to listen to the community’s voice goes a long way to contributing to the success of a project. This episode, we discuss why it is important to listen, relate to and understand your community so that you can speak on their behalf and make decisions in their best interests.
Before prospective parents even set foot on school grounds, your website provides the opportunity to make a first impression – for better or worse – about what your school has to offer.
To understand what your school brand is, you need to first understand what a ‘brand’ is. In this episode we discuss some of the misconceptions on what a brand is, and how these misunderstandings can affect the way school Heads manage their brand. We also discuss how your school’s success is influenced by the level of trust customers have in your brand, and how to create trust with your brand design.
Managing marketers is not like managing teachers and adjusting your management style can have a profound effect. Nurturing talent and achieving results at the same time can be quite a juggling act. Here is a seven step guide to effectively manage your marketing tram to achieve your school’s objectives.
Having recently returned from the AHISA Biannual Convention, we recap some of the conversations we had with school Heads while there. We go through the some of the recurring themes we encountered, from the difficulty of hiring and professional development of staff, to mental health, community engagement, how to differentiate in the competitive landscape of education, and how schools can effectively communicate fee increases.
To succeed in today’s competitive educational environment, leaders of school marketing need to think and act more like publishers and media companies rather than traditional school marketers.
How can you improve (or start) the alumni program at your school? We talk to Alastair Lee, Managing Director of AlumGrow Consultancy, to find out the benefits of building strong alumni relations and how to acquire the most value out of your school’s alumni program to achieve your long-term strategic goals.
Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.
