Consistency turns school branding from good to great. It builds trust, strengthens messaging, and makes your school instantly recognisable. From visuals to messaging, aligned touchpoints create clarity, reduce confusion and drive long-term success.
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
Focus groups were designed to complement data, not replace it. Yet in many schools, focus groups are being misused as decision-making tools. In this episode, we unpack the history of focus groups, highlight common pitfalls like selection bias and moderator influence, and explore how these missteps can lead schools off course. We share examples of where it’s gone wrong and offer a practical checklist for running focus groups that deliver insight, not false certainty.
Marketing efforts often jump into action by designing material and websites, without first asking, “What are we trying to achieve?” This can lead to a disconnect in message.
