In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact.

In this special interview episode, Brad is joined by Graham Kenny, an expert in strategy and performance measurement, who has helped leaders across business, government and education navigate complex challenges, as well as being Australia’s only regular author to the Harvard Business Review. This episode, Graham reveals some lessons he has learnt about strategy and discusses his research into how AI can help school Heads with strategy going forward.

Choosing a school is an emotional decision for families. Whether it’s about finding the right academic fit, culture or values, each family has unique criteria. Your school competes with dozens of other schools, all vying for a place on prospective families’ shortlists. To truly stand out and secure your spot, you don’t need to be the biggest or the best. You just need to be their favourite.