To do great school communication and marketing — work that truly moves the needle for your school — some of the most impactful levers you can pull do not depend on the size of your budget.

Marketing strategies are vital for schools to effectively promote their unique offerings, connect with their target families and achieve their goals. With the ever-evolving landscape of marketing, it is crucial to understand the different approaches available.

I have a client who sends me an email every time they chat with someone else about the project. They introduce new thoughts, new changes, new perspectives. As you’d expect, some of the ideas are interesting food for thought and some are terrible. That’s okay – separating the signal from the noise is what we do. But no feedback is helpful if it comes in dribs and drabs over the course of a week.