101: internal culture – Brad and Scully’s final episode

In the final episode of PSM with Brad and Scully, we are introduced to the new hosts, Joshua Miles of branding agency, MilesHerndon and David Lecours of branding and digital marketing agency, Lecours Design. Joshua and David have an extensive background in marketing and branding and Joshua has even appeared as an interviewee on PSM before. Brad, Scully, Joshua and David discuss what happens when the internal culture of your organisation breaks out into the open and the future of podcasts.

100: building a bold brand

In the one hundredth episode of PSM, Brad and Scully look back over their time on PSM and discuss their favourite episodes and the lessons they have learnt along the way.

99: augmented reality

Brad and Scully discuss the most significant predicted content marketing tech trends for 2018. In addition, they examine five skills marketing recruiters should look for when hiring new staff; and if augmented reality will finally have its day. Brad and Scully interview imageseven Account Manager, Vanessa Reside, on writing and content preparation. This week’s professional services marketing example: a detailed look at some well-designed architecture firms’ websites. The rants and raves segment looks at the role of anthropology in your marketing.

98: live streaming at your firm

Brad and Scully discuss the role of consistent customer intimacy. In addition, they examine the latest research on email user experience; and some essential blogging tips for your firm. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, about live streaming at your firm. This week’s professional services marketing example: the Architect Marketing Institute’s fresh view on niche marketing. The rants and raves segment looks at the role of identity in influencer marketing.

97: nine pieces of marketing wisdom

Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies. In addition, they examine how you can enhance your prospects’ experience using inbound; and the discontinuation of Isentia’s King Content brand. Brad and Scully interview imageseven Senior Account Manager, Rita Kilroy, on the use of social media in firms. This week’s professional services marketing example: an engaging 360-degree virtual reality video from Knox Grammar School. The rants and raves segment looks at nine pieces of marketing wisdom from influential marketers.

96: the importance of proofreading

Brad and Scully discuss the age of the wisdom worker. In addition, they examine the optimal social media posting times; and the best practices for creating socially conscious ads. Brad and Scully interview Vanessa Klomp, imageseven Account Manager, on the importance of proofreading. This week’s school marketing example: the effective use of market research presented in the Sensis social media report. The rants and raves segment looks at some functional ways to think differently in your marketing.

95: three outstanding online marketing tools

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss video benchmarks to be aware of. In addition, they examine the latest global internet trends; and the role of a Net Promotor Score at your firm. Brendan also shares his top three online marketing tools. This week’s professional services marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

94: the latest martech trends

Brad and Scully discuss who is responsible for customer service; and the evolution of inbound content. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s professional services marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at the schools funding debate.

93: who is responsible for customer service?

Brad and Scully discuss who is responsible for customer service; and the evolution of inbound content. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s professional services marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at the schools funding debate.

92: the role of influencer marketing

Brad and Scully discuss the role of influencer marketing for your firm and how it can be a great addition to your content marketing strategy. In addition, they examine the difference between marketing content and content marketing. Brad and Scully interview Peter Ion, Lead Creative at imageseven, on visual identity and branding. This week’s professional services marketing example: a Heineken advertisement that brings people together the right way, not the Pepsi way. The rants and raves segment looks at an old book by Google titled, “The Zero Moment of Truth.”