smc blog

Identifying vanity metrics versus actionable metrics

With the recent introduction of Google Analytics 4 (GA4), marketers are presented with a new era of analytics capabilities. In this blog, we will delve into the key benefits of GA4, discuss the migration process from Universal Analytics and provide useful tips for a seamless transition.

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Unlocking the Power of Google Analytics 4

With the recent introduction of Google Analytics 4 (GA4), marketers are presented with a new era of analytics capabilities. In this blog, we will delve into the key benefits of GA4, discuss the migration process from Universal Analytics and provide useful tips for a seamless transition.

Read More »