5 reasons why you need a mix of media in your school marketing
The question is often asked: “What is the best media for my marketing campaign – traditional (TV, radio, print, direct mail), digital or both?” If
The question is often asked: “What is the best media for my marketing campaign – traditional (TV, radio, print, direct mail), digital or both?” If
Are you creating and promoting content to attract prospective parents to your school? It might be time to consider an inbound marketing campaign. Inbound marketing
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent
At the start of the academic year, it’s time to look at your progress and preparations for the year ahead, along with the implementation strategies
Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation
The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right?
As each year rolls (or hurtles!) into November, most school marketers start to craft their marketing plan for the year ahead. Wondering where to begin?
Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they
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