Podcast

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172: Unlocking your school’s value

There is a lot happening in the modern school marketing landscape. It seems that every time you open a new browser tab there is a new tool or app that is going to ‘make your life easier’ and solve your enrolment problems. Of course, it’s not real. School communications and marketing are getting more complex, not easier. This episode, Brad and Scully provide a four-pillar framework on how to unlock your school’s value to prospective parents.

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171: Why video documentaries work for schools – interview with Ryan Koral

It has long been known that video is a powerful way to connect with your audience. But, as production becomes cheaper and tools get easier to use, how can schools cut through the clutter? This episode we are joined by filmmaker, speaker and educator Ryan Koral. Ryan specialises in documentary creation and we delve into why this visual medium gives viewers an emotional experience and leads them to take action. Most importantly, we learn how you, as a school Head, can leverage the format to yield great results for your school.

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170: How good is your email newsletter?

How does your school’s newsletter compare to the benchmarks of the industry, and do they really make a difference to what you are trying to do? Recently, imageseven’s Digital Marketing Specialist, Harrison Shearn undertook a comprehensive project to analyse the performance of over a quarter of a million school email newsletters. For the first time in Australia, Harrison’s findings have revealed some benchmarks for school email newsletters, which we discuss in depth to learn all there is to know. 

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How to fix your OOH ads [podcast #218]

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

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Boosting conversions and why so much of advertising is a waste of money [podcast #217]

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. 

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169: Are you distinct or distinctive?

Is it possible for your school to stand out in a sea of sameness? This episode, Brad and Scully discuss the idea that to be effective with any content marketing strategy, you have to develop a distinctive – as opposed to distinct – point of view for the story you’re telling or the value you are delivering at your school. We investigate how being only distinct limits our ability to stand out and how by being distinctive, your school can be the ‘purple duck in a room of brown mallards’.

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168: The power of print magazines

This episode Brad and Scully discuss the case for school magazines and why it is important not to dismiss the idea of print publications. We discuss how the long form content of Prospectus’ and other school publications work differently from the ‘bite-sized’ content that is so often associated with digital communications, and how school Heads can use these hand-in-hand to get the best communications results for their schools.

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167: How to pivot your school from mission, to brand, to growth – part 4

In the final part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss how to execute and align all the brand initiatives to form your school’s public presence and form one strong, cohesive brand strategy. We investigate how to streamline your messaging and narrow down your marketing to your key messages to reduce confusion amongst your potential customers.

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167: How to pivot your school from mission, to brand, to growth – part 4

In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious case studies, we assess the four key questions that every school Head needs to ask themselves before communicating with the community when an issue arises, and then follow our flow chart to give you practical advice on how to respond respectfully, efficiently and effectively.

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166: When to say what to whom

In this episode we pick up where we left off from Episode 164, as we discuss navigating issue management. We walk you through a flowchart about issue management and the types of decisions you will be faced with. As we explore a number of fictitious case studies, we assess the four key questions that every school Head needs to ask themselves before communicating with the community when an issue arises, and then follow our flow chart to give you practical advice on how to respond respectfully, efficiently and effectively.

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