19: How to create a killer landing page
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss the anatomy of a killer landing page; how email is deceptively complicated; where to start if your marketing is all over the place; what a software platform for managing social […]
18: Is your data letting you down?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss why your data might be letting you down; why we should be writing at middle school level; Google’s response to feedback from its recent announcement that 56.1 percent of ads on the internet […]
17: Is storytelling just hype?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne […]
16: School marketing trends in 2015
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition of SMC, Brad and Scully explore what future trends may emerge in school marketing and communications in 2015. Have a question?Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au Subscribe […]
15: Content is key to engagement
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how content is key to engagement, the announcement of Facebook’s restriction on brand reach, questions a principal wishes a marketer could answer without needing to ask and what a marketing team learnt from […]
14: Interview with John Le Cras – activist neighbours around schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes An emerging trend has developed with school neighbours often rising up in opposition to building developments or schools increasing student numbers. In this special episode of SMC, Brad speaks with John Le Cras about the rise of activist […]
13: The key to brand success
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss the key to brand success, why A/B testing is essential, what the future of marketing is and the ‘court of public opinion’ with communications consultant John Le Cras. Episode links […]
12: Interview with Bart Caylor – components of a great school website
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition of SMC, Brad interviews creator of the Franklin College website, Bart Caylor of Caylor Solutions. They discuss the need to put strategy before tactics, the principles of marketing in the digital medium, Bart’s experience […]
11: Improve your brainstorming
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode Brad and Scully discuss selecting a face for a campaign, dealing with a crisis, how brainstorming can be improved, combining social media with advertising and interview digital marketing expert Bart Caylor. Episode links Have […]
10: Interview with Alexandra Smith – school stories of media interest
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition of SMC, Brad interviews Alexandra Smith, Education Editor for the Sydney Morning Herald and The Sun Herald. Alexandra provides insights about pitching a story to the media and shares the types of stories she and her editors […]
