080: Media crisis or media enquiry? Interview with John Le Cras

How do you react when you hear ‘the media’ is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So, how do you spot the difference between a simple enquiry and a potential crisis? PR and media expert John Le Cras joins us to discuss his five red flashing lights that will help you determine which is which.

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