147: Data based decisions – interview with Peter Buckingham

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We talk through some examples of how we can use data to make better decisions and to guide our operations, enrolments, marketing and business planning.

Get in touch at smj@imageseven.com.au

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