148: The gap between idea and action

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also explore ways to encourage buy-in from all staff to a school Head’s strategic direction in order to enhance your chance of success.

The AHISA Biennial Conference 2023

Location: Gold Coast, QLD
imageseven presents: Bold School Brand: Masterclass
Date: 24 September 2023, 12:30pm to 3:30pm
Cost: $250 … and it includes a nice lunch at the Sheraton Grand Mirage Resort, Gold Coast!

Bold School Brand is a framework any school can adopt to position themselves and build a compelling school brand. Based on imageseven’s book, Bold School Brand, this masterclass will guide you step-by-step through the process. After three hours you will leave equipped with a framework to develop and implement a marketing strategy that will set your school apart.

Together with relevant Australian case studies and simple to follow processes, the imageseven team will cut through the corporate marketing jargon to model a practical approach to modern school marketing and communications.

This is pre-registered.

·       If you are an AHISA member, register on the AHISA conference registration page.

·       If you are not an AHISA member but would like to attend, just drop us an email at smj@imageseven.com.au and we’ll register you just for the Masterclass.

Hope to see you there … there is limited seats, so jump in quick!

Get in touch at smj@imageseven.com.au

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