The Insight Series with Charlie Maughan – Why school marketing works differently – What we see
In episode four of ‘Why school marketing works differently’, Charlie is joined by imageseven Account Director Cassandra Kirkpatrick to discuss what marketers often underestimate when they enter the education sector.
Drawing on her own experience, Cas explains why school marketing is rarely limited to campaigns or advertising, requiring marketers to wear many hats, translate complex educational language, and build support for marketing inside the school.
Together, Charlie and Cas explore the assumptions marketers bring with them, the challenge of long enrolment cycles, and why listening to stakeholders is often the key to understanding what makes a school genuinely distinctive.
Episode Links:
- The B2B Buyer Experience Report – 6sense
- School Choice: A Research Report – Independent Schools Australia
- Parents often lack metacognitive insight into what drives school choice decisions. – PLOS ONE
- The B2B Buying Journey: Key Stages and How to Optimize Them – Gartner
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you’re ready to take your school’s video to the next level, head to imageseven.com.au/imaginate