The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Reality
Small disconnects in brand experience can do more damage than a school realises. In episode two of ‘Creating clarity parents can see and navigate’, Charlie discusses how outdated documents, broken links, mixed messages and confusing website journeys make parents work harder to understand a school. That extra effort can quietly shift confidence into doubt. He explores how a more coherent visible experience can help each touchpoint reinforce the same promise, rather than leaving parents to reconcile or bridge the gaps.
Episode Links:
- Information Scent – Nielsen Norman Group
- Minimize Cognitive Load to Maximise Usability – Nielsen Norman Group
- 10 Usability Heuristics for User Interface Design – Nielsen Norman Group
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you’re ready to take your school’s video to the next level, head to imageseven.com.au/imaginate.