The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – What we see
When enrolment pressure rises, the first response is often to generate more enquiries. But what if demand is not the real problem? In the fourth episode of ‘Turning confidence into enrolment momentum’, Charlie and imageseven Advancement Specialist Pauline Shuttleworth explore what the headline figures can hide. They explore where families slow between enrolment and commencement, why acceptance is not the finish line and what aligned schools do differently. This is a practical conversation about seeing the whole journey more clearly and focusing effort where it can make the greatest difference.
Episode Links:
- Engaging the next generation of school parents – McCrindle
- Drivers of School Choice 2022 – Independent Schools Victoria
- Independent Schools Snapshot 2026 – Independent Schools Australia
- School Choice: A Research Report 2021 – Independent Schools Australia
- What Parents Want: Key Findings 2025 – Independent Schools Queensland
- SMJ 243: Enrolment pressure and the new parent priorities
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
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