65: The single most powerful marketing tool

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss four secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a good way to collect information. This episode’s commonly asked school marketing question looks at how word of mouth advertising is the single most powerful marketing tool. This week’s school marketing example: 17 inspiring instagram video examples. The rants and raves segment looks at millions of hacked LinkedIn IDs advertised ‘for sale’.

Episode links

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