189: Measuring return on investment for school marketers

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.

Show notes

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!

Episode links

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