The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – The Reality
Your school tour may have been executed to perfection. Your prospective families may have driven home full of confidence that they’ve found “the one”. What happens next is crucial. In the second episode of ‘Turning confidence into enrolment momentum’, Charlie explores how uncertainty builds through unclear next steps, disconnected handovers and weak follow-up, even when internal processes appear to be working. For school marketers, the challenge is recognising these small points of friction before they make the enrolment journey harder for families to continue.
Episode Links:
- Engaging the next generation of school parents – McCrindle
- Drivers of School Choice 2022 – Independent Schools Victoria
- Independent Schools Snapshot 2026 – Independent Schools Australia
- School Choice: A Research Report 2021 – Independent Schools Australia
- What Parents Want: Key Findings 2025 – Independent Schools Queensland
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you’re ready to take your school’s video to the next level, head to imageseven.com.au/imaginate.