A brand video is more than just a promotional piece – it’s a powerful tool to tell your school’s story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce award-winning producer and director Gavin Carroll to unveil our exciting new video service offering, imaginate for Education. We discuss how brand videos can communicate a school’s identity, attract prospective families and staff, and build a strong alumni community.

Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to help Heads craft communications that cut through day-to-day school life.

School communication and marketing is changing, and whether you like it or not, this means your school marketing will need to change. However, the most significant barrier to your school’s adaptation to this new landscape is not the customers nor the technology, it’s managing the change required. This episode, we discuss how we believe you can lead your school through change effectively, and share some common reasons why school marketing change initiatives falter.

To do great school communication and marketing, some of the most impactful levers you can pull don’t depend on the size of your budget. This episode, we discuss six things you can do that won’t put any strain on your school financially. But we warn you, it’s not going to be easy. Through our experience of working with hundreds of school Heads, we know these ideas can be difficult to action … but not impossible.

There is a problem that is deeply ingrained into the structural fabric of Australia’s independent school sector. Schools need high-level marketing support, but only a few of the largest schools can access this type of talent. A concept borrowed from the commercial world might be the answer. This episode, we discuss the role of the ‘Fractional’ Director of Marketing, how they operate and why this role might be right for your school.

For generations, we’ve been told that logic dictates our decision making. However, a growing body of research suggests that it’s our emotions that drive our decisions, especially when it comes to complex purchase decisions. This episode, we discuss how you can lead your communication and marketing team to limit the logical and elevate the emotional in your quest for increased enrolment enquiries.