To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from YellowCar, we discuss the questions they have developed to best measure families’ experiences within your school at every stage of their school lifecycle.
All brands, including schools, sit on an ever-changing continuum that evaluates ‘brand perception’. To differentiate your school from the competition, you must identify your school’s true brand voice and what your school’s unique offerings are.
In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work.
I don’t need marketing: my school is too small and enrolments come from word-of-mouth. Even before your school opened, the founders began by deciding the
Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and communicate genuinely to your audience.
Let’s start by thinking about the IKEA hotdog. There is a very specific reason why an internationally renowned home furnishings store offers one-dollar hotdogs before
Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of school Heads and school marketers.
Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe. The purpose is to discover the changing definitions
Is the perception of your school’s brand far too important to be left solely to school marketers? How exactly has our digital world shifted the role of school staff in marketing? In this episode, we discuss who really is responsible and how your school, as a whole, can become best equipped to operate like a media company.
Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution.
“The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it’s working? We cover the six types of stories – from personal anecdotes to the sceptics’ story – that will clearly articulate your school’s brand.
What is the best way to think of strategy for non-strategists? Is it possible to clearly distinguish strategy from tactical execution? In this episode, we’re joined by CEO of Strategic Factors and Harvard Business Review author, Dr Graham Kenny, who knows what yields results and what doesn’t when it comes to executing a strategy.
