On process: how to not do things the way you’ve always done them
Described as the most dangerous phrase in business and the most expensive phrase in the English language, “that’s the way we’ve always done it” is
Described as the most dangerous phrase in business and the most expensive phrase in the English language, “that’s the way we’ve always done it” is
Everything your customers know about your brand comes from what they see, hear, watch, and read … so all of your content advertising needs to adequately represent your brand. In this episode, we continue discussing why consistency is the key factor in building customer trust and how this consistency can be translated through a writing style guide.
A student at a private school in Minnesota suffered a severe brain injury when she was struck on the temple by a golf ball hit
When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won’t necessarily work as well in another. We interview Dr Wendy Scaife, the Associate Professor and the Director of the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology to get a helicopter view of philanthropy in Australia and help you to navigate your way to success in this space.
It takes a lot of energy to get through a school or working week. Every interaction parents and students have with your school defines their
Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks like and how to avoid inconsistent messaging creeping into your content.
To get the best from your communications and marketing team, you need to inspire them. It’s not in the formal job description, but it’s vital
Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the brand-related questions school Heads should be asking.
No matter how amazing your school is, I guarantee you will receive negative comments on social media at some point in time. While it might
As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing is the most important challenge you will face in your career. While trying to sell this vision, it can often feel like no-one is listening, which can be equally as frustrating as it is disheartening. This week, we look at why your message often fails to capture your audience’s attention and the six principles that will get your message to well and truly stick.
“What do you do for a living?” Outside of the relatively small world of independent school administration, I’ve got used to that unmistakable look when
When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designed a fee calculator which delivers a transparent fee experience to parents while generating valuable enrolment enquires, Founder of Feesable, Anthony McCausland, joins us to discuss the standout insights this data reveals.
