“What is one skill you wish you had been taught while you were at school?” This is just one of the questions asked by Student Edge in their recent survey of Australian students. In this interview with co-founder Jeremy Chetty, we dig deep into the results to reveal some of the gems you can use in your school marketing and even in designing your school’s offering.
The outbreak of COVID-19 disrupted industry operations and affected the performance of contracts in all sectors. In the education sector, COVID-19 resulted in schools transitioning
Do you find yourself declaring that “parents just aren’t paying attention anymore”? Attention has become one of the most valuable resources of the digital age. It is not given automatically; it must be earned. We discuss how you can overcome the barriers to effective parent communication and give you seven ways to earn their attention.
I have been a huge proponent of word-of-mouth marketing. Why? Because word-of-mouth works and is the most effective way to reach your customers — the
When faced with a choice, how do prospective parents determine the value of your school? Is their perception different from the reality? Your answers to these questions can make or break your enrolments. We highlight the importance of your value proposition and give you the tools to influence and manage your perceived value, leading to greater enrolment success.
I’d like to introduce you to an old friend of mine. His name is Mervyn Sprogg and he lives fairly close to your school. You
Should school Heads look to have all their communication and marketing needs serviced by their own in-house team, external providers or a combination of both? In this episode, we draw on imageseven’s methodology to assist you in making the best decision for your school’s unique circumstances.
There was no Viagra in 1918, but there were plenty of goats. At the time, the alleged sexual prowess of goats enjoyed legendary status. So
After a(nother) year unlike any other, it’s important for leaders to have foresight; to be able to see things not just as they are, but as they will be. In this interview, Ashley Fell discusses the top trends identified by the McCrindle team that will shape 2022, along with how these should inform the decisions school Heads make this year.
Most people today can hardly conceive of life without the internet. It has revolutionised our communications to the extent that it is now our preferred
Over one million more Australians became active on social media in 2021, according to a new report released by Hootsuite and We Are Social. We analyse the findings to reveal what matters in school marketing, and discuss the whether, why and how of TikTok for schools.
Frustration is the most common emotion imageseven sees when Heads try to describe the current status of their marketing efforts. But you don’t have to
