In 2012, two independent schools in Western Australia merged to become one, with Mark Ashby appointed as Principal of the new Kennedy Baptist College. Ten years later, Mark discusses where the College is now, sharing the why, what and how of the merger and rebrand, along with lessons learnt.
Marketing as a profession is at an inflection point between what we are familiar with, what we have permission to do and what is possible.
The competition is getting tough, enrolment enquiries are stalling or your school doesn’t stand out anymore … it’s time to rebrand, right? Wrong. In this episode, we discuss the damage a misguided attempt can do, along with what you need to consider before embarking on a rebrand.
Anne Dunstan became the Principal of Guildford Grammar School in January 2020. SMJ talked with Anne to find out how she approached (and even embraced)
It’s not in the formal job description, but inspiring your communications and marketing team is vital to your success. How do you go about such a task when you are not a professional marketer yourself? Spoiler alert: the key is to be inspired yourself. We discuss how to do that and give you tools to be both inspired and inspiring.
What an incredible year 2020 was for the education sector to navigate. Who would have thought that, on the whole, the sector would have adapted
“Your brand is what other people say about you when you are not in the room,” Amazon’s Jeff Bezos has been quoted as saying. But how do you know what that is? In this interview, Meltwater’s Client Strategy Manager, Rhianna Busler, discusses how they collect and analyse online news and social media to find out what others are saying about you, along with what you can do about it.
Your school’s alumni form one of your most important stakeholder groups. They can play a pivotal role as advocates to prospective parents, influence choice of
What does sending a man to the moon have to do with independent school marketing? How can Heads lead their school’s customer experience initiatives with few established reference points? We look at five reasons why NASA’s moonshot was successful and why the efforts of school Heads to create and sustain meaningful improvements in their customer experience often fail.
Do yearbooks have a place in an increasingly online world? The answer is a resounding yes! More than a memento, souvenir or fleeting online experience,
Phil Cook has 28 years’ experience in the tertiary education sector, most recently as Vice President for Enrolment at Lee University in Tennessee. In this interview, the newly appointed Executive Director of the North American Coalition for Christian Admissions Professionals shares his considerable wisdom on the trends emerging in education marketing, communication and enrolments, and what they mean for Australian school Heads.
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their
