Is your school distinctive? Do you, your staff and your prospective parents know what sets you apart? In this episode we discuss the ‘3Rs’ criteria, a tool to help you evaluate whether what differentiates your school from your competitors is strategically meaningful.
In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their
As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we’ve found that school Heads struggle to find great school marketers. In this interview, Brendan Schneider highlights 18 traits of successful school marketers, providing an invaluable resource as you search for marcom team talent.
There are many factors that affect whether or not a school will grow. Have you ever thought about the reasons why some independent schools experience
“Do you understand me? Can I trust you with my child? Will you keep your promise?” Articulating the answers to these questions is a strategic task that is your responsibility as the school Head. In this podcast, we discuss how you can give clarity and confidence to prospective parents.
Even in times of relative calm, information overload is a reality. In the midst of the COVID-19 global pandemic, there is even more information available
No two school brand narratives are exactly the same. Following on from podcast SMJ064, we continue the discussion of the various frameworks you can use to successfully tell your school’s story. Which one best reflects your school? Do your leadership and marketing teams share your clarity?
School Heads and school marketers have an obligation to be jointly successful. But how can a school Head lead their marketing team? You must become
With Generation Alpha starting to enter secondary education, McCrindle’s Ashley Fell joins us to discuss what makes them different to Generation Z and what that means for school Heads. Focusing on insights of direct relevance to you, she shares some of the findings of Generation Alpha; Understanding Our Children and Helping Them Thrive, a new book just released by Mark McCrindle and Ashley with Sam Buckerfield.
What do parents, students and teachers really think about home-based learning? School Heads would usually be able to identify the overall feeling of their school
No two school brand narratives are exactly the same but almost all of them fall within a handful of frameworks. In this first of two parts, we discuss what these look like and how you can get it right for your school.
Beth Blackwood is a career educator who spent over 18 years as a Head before becoming CEO of the Association of Heads of Independent Schools
