Jay Goulart, founder of Big Philanthropy, speaks to us about how to solicit major gifts for your school by following a specific formula and the importance of getting comfortable with having these conversations as a Head. He takes us through “the art of the ask” and the three important components that every Head should know. Jay enlightens us with his model of not only creating a donor, but retaining a donor.
Section 18 of the Australian Consumer Law says that a corporation must not, in trade or commerce, engage in conduct that is misleading or deceptive
The world has been upended by the rise of social media and with it so has communication and marketing at your school. In this episode, we discuss ways in which you can empower your school marketing team to wrangle it well, including how to ensure accountability without smothering creativity.
As we all had to adapt to the virtual world of education and business in light of the COVID-19 crisis, here are some observations and
“We serve our School by understanding what it is today and imagining what it might be tomorrow.” So states the communication for change manifesto penned by Dr David Willows and his team at The International School of Brussels. David joins us to talk about the why and how of ‘unlearning advancement’ and what place it has for your school.
What drives the decisions of prospective parents? What Parents Want is the longest running survey in the country exploring why parents choose independent schools. Conducted
Your current and prospective parents are not only changing how they research, review and buy a school for their children, but they are also changing what they value most. It is no longer just the ‘product’ … it is the experience. In this episode, we discuss what the experience economy is and why you can’t ignore it.
This framework is designed to provide a road map for discovering key insights that will lead to effective strategy. There may not be a perfect
Why do intelligent people make irrational leaps in marketing and how can you lead your school towards rational marketing? In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — highlights six irrational leaps you might be making and discusses how to avoid them.
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. In this discussion, we look at how to focus your marketing efforts in areas where you have a clear advantage and pass on everything else.
It is hard to comprehend how much the world has changed as a result of COVID-19. If you had told me at the beginning of
The sustainability and growth of schools rely on future parents and the expectation that many will choose your school as their first choice. In these
