143: The ultimate customer experience – interview with Scott McKain
How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace?
How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace?
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
Every school is looking for a competitive advantage … and if you aren’t, then you should be! There are many sources of competitive advantage, yet Heads often fall short of using their expertise to stand out. In this episode, we discuss how you can distinguish yourself as a visible expert.
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters.
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
Every aspect of a school tour – from the confirmation email to the inside of the classroom – is an opportunity to build trust with parents, as well as exemplify how much you care about families. Brad and Andrew are joined by imageseven team members Mikayla Coombes and Cassandra Kirkpatrick who share their tips and tricks for leading a successful school tour and Open Day.
What should we do to grow our school’s enrolment? How should we turn around our school’s enrolment decline? Are there specific school growth strategies we should implement?
Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their presence on LinkedIn, reveals why you should have a separate LinkedIn page for yourself, as a school Head, and for your school.
When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.
Every Head has fallen into the trap of biting off more than they can chew at one point or another. The reality is, Heads are faced with endless marketing and communication options in today’s landscape. But with limited budgets, how can you lead your school towards meeting marketing aspirations and effectively marketing your school brand? In this episode, we discuss some tactics and strategies that you can use to align your aspirations with your capabilities.
for people who find themselves in positions of influential leadership, the idea of a personal brand really does matter. Not so much for you and your personal advancement, but because it unavoidably impacts the school you represent.
