55: Interview with Peter Gow – the truths for marketers
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews US based Independent Curriculum Group Executive Director Peter Gow – a long-time independent school teacher, administrator and consultant – about a blog post he wrote, ‘A letter to a new marketing […]
54: A new era of school marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how colours influence people. In addition, they examine a well-produced, very unusual video from Slack; and what you need to know for performance marketing in 2016. This episode’s commonly asked school marketing question […]
53: Interview with Jamie McKean – marketing automation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Jamie McKean from Automating You on marketing automation – is it right for your school? Episode links Have a question?Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au […]
52: Prepare for the competitive onslaught
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how most Australian school heads are unprepared for the new competitive environment. In addition, they examine how it is critical to include employees in your communication efforts; and the death of traditional journalism […]
51: Summer series – private versus public education
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Revisiting this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in […]
50: Summer series – the private versus public school debate
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode, Brad speaks with Professor Luke Connolly from The University of Queensland about media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of […]
49: Summer series – interview with Matt Church about thought leadership
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year as well as an author, leadership consultant and a passionate thought leader. […]
48: Why good infographics work for schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising, the news that digital marketing is mainstream, and provide the ultimate guide […]
47: Three ways to generate enrolments
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss three ways to generate enrolments and give you nine tips to create dynamic email content that will produce better results. They also examine how privacy law applies to schools and discuss the announcement […]
46: How to manage your school’s reputation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing […]
