Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe. The purpose is to discover the changing definitions

Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution.

Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. With the

When first engaged by a school, the team at imageseven initially looks at the school through the lens of the prospective parent. What we often

Several years ago, Brad Entwistle spoke with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, about the school’s success with direct

MMG Education’s 2021 research has confirmed the increased level of importance parents are placing on their child’s wellbeing, and on the school to provide a

I used to walk by the Caribbean Car Wash almost every day. On one of my many walks I noticed that it had closed and

The competition is getting tough, enrolment enquiries are stalling, or your school doesn’t stand out anymore … it’s time to rebrand. Wrong. The temptation to

Marketing is at the heart of every independent school, from the smallest to the largest. Marketing is the main driver of enquiries and enrolments. Marketing

Being a school communications and marketing professional is a frustrating job. How many other jobs are there where your professional skill represents perhaps just one

School Heads are faced with a tension for which there seems to be no clear answer. Should they look to all their communication and marketing

As a cadet journalist on a provincial newspaper back in the 1980s, I quickly worked out that my main role was to pick up on