smj blog

Marketers hold two of the three pillars of your school’s intangible capital*: people strategy and brand strategy. To fully realise their potential, it is incumbent

The meteoric rise of video as a communication tool has caught school Heads by surprise. It is no longer an option to be camera shy.

Word-of-mouth is the number one way that prospective parents discover your school. Think about it. A parent begins the search process. She reaches out to

What if I told you there was a secret weapon in your marketing arsenal that you could use to increase contact touchpoints with your prospective

Most school marketing and communication strategies don’t live up to their promise.  They become bloated documents with little relevance to daily operational requirements, so turn

At the end of his lengthy tenure, a school Head had significantly reduced attrition, doubled the number of applications, increased enrolment by 55 percent, completed

The sun is shining, classrooms are abuzz with the sound of engaged teachers and students and, besides your 4pm meeting with a generally difficult parent,

We are well into the age of consumerism. Nevertheless, many school Heads don’t accept that students (and their parents) are consumers when they’re making decisions

During the past decade, I have worked with hundreds of independent and faith-based schools. I often find that there is a disconnect between marketing and

We are moving into a new era of school marketing. The buying journey of your prospective parent is no longer a straight line. Brad Entwistle