Metrics that matter
Reverend Chris Ivey, Principal of St Andrew’s Anglican College on the Sunshine Coast, talked with SMJ about student enrolment and how marketing metrics influence decisions.
Reverend Chris Ivey, Principal of St Andrew’s Anglican College on the Sunshine Coast, talked with SMJ about student enrolment and how marketing metrics influence decisions.
Marketers hold two of the three pillars of your school’s intangible capital*: people strategy and brand strategy. To fully realise their potential, it is incumbent
The meteoric rise of video as a communication tool has caught school Heads by surprise. It is no longer an option to be camera shy.
Word-of-mouth is the number one way that prospective parents discover your school. Think about it. A parent begins the search process. She reaches out to
What if I told you there was a secret weapon in your marketing arsenal that you could use to increase contact touchpoints with your prospective
Most school marketing and communication strategies don’t live up to their promise. They become bloated documents with little relevance to daily operational requirements, so turn
At the end of his lengthy tenure, a school Head had significantly reduced attrition, doubled the number of applications, increased enrolment by 55 percent, completed
The sun is shining, classrooms are abuzz with the sound of engaged teachers and students and, besides your 4pm meeting with a generally difficult parent,
We are well into the age of consumerism. Nevertheless, many school Heads don’t accept that students (and their parents) are consumers when they’re making decisions
During the past decade, I have worked with hundreds of independent and faith-based schools. I often find that there is a disconnect between marketing and
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